The art of persuasion
First published 2011
Insufficient ratings
Take the Taste Test or rate books to see your match.
About this book
Bob Burg's practical approach to influencing others ethically, confidently, and without intimidation. Drawing on real-world examples and clear communication principles, Burg explains how to build rapport, frame conversations effectively, and guide interactions toward mutually beneficial outcomes.
The book emphasizes respect, clarity, and emotional intelligence as the foundation of persuasive communication, offering readers tools to handle objections, reduce conflict, and inspire cooperation in both personal and professional settings.
Read more
Adapted from his earlier work Winning Without Intimidation, this edition refines Burg's methods into concise, actionable guide for anyone seeking to communicate with greater impact.
Source: Open Library
Book information
- Author
- Bob Burg
- First published
- 2011
- Publisher
- Tremendous Life Books
- Language
- ENG
- ISBN-13
- 9780768413007